Knut Jaeger |
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| 1967 < Knut Jaeger founds a sales organization for sports articles and successfully introduces the following brands to the market in the South-west of Germany: Ess, Koflach, Rossignol and Hifly. | 1967 | |
| 1976 < After the invention of the "Big Pack", a backpack that stowed away in a belted pouch, in 1975, the company of the same name is founded in 1976. Right back in 1978, Knut Jaeger moves production to the People's Republic of China. This makes him one of the first German entrepreneurs to set up production and conclude a licensing agreement when China began to open up to the West. |  1976 |
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| 1980 <
The growing range of backpacks produced by Big Pack GmbH is supplemented
with down clothing and sleeping bags (Happy Pack), which are designed in
Germany and manufactured in China. At the beginning of the 80s, Big Pack
is one of the largest importers of down clothing from China.
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 1980 |
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| 1982 < R.G. Wiesmeier and the Jaeger family purchase the ski binding company "Ess". Together with engineers and designers, Knut Jaeger develops the innovative new ski binding system "Ess-V.A.R.", known as "the binding with gears". In 1988, the company is sold to Atomic. Twenty years later, the innovative V.A.R. technology is still the basis for many modern ski bindings on today's market. |  1982 |
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| 1982 < Big Pack works together with adventurer Hans Memminger (author of: "The Northwest Passage in a Kayak") to develop the first portable XR trekking boat. During the 1980s, the Big Pack range is extended to include functional outdoor and ski clothing. Production in China is expanded. |  1982 |
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| 1990 < Knut Jaeger teams up with other leading manufacturers of functional outdoor equipment like Vaude, Jack Wolfskin, Salewa to form a specialist "Outdoor" association. He is the director for 8 years. Together, these leading manufacturers set up the first European trade fair for outdoor equipment at Friedrichshafen by Lake Constance. |  1990 |
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| 1993 < With a view to expanding the Chinese market, Big Pack forms a joint venture with its Chinese manufacturing partner for backpacks and sleeping bags in Nanjing, China. Timely marketing and construction of the company's own factory in China are important competitive advantages for Big Pack. |  1993 |
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| 1994 < Knut Jaeger is director of the National Association for the German Sports Article Industry for 8 years. He represents the industry on various German and European standardization committees. These activities help secure personal contacts in the trade, industry and press. |  1994 |
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| 1996 > The introduction of the BIG PACK brand sees Knut Jaeger start up the first national distribution of outdoor merchandise in P.R. China. This makes it a pioneer in the Chinese outdoor market. |
 1996 |
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| 1996 < The Big Pack range of products grows significantly during the 90s. The ladies' label "Blue Berry" and cycling garments are introduced. The acquisitions market in Asia for materials and production contracts develops at a breakneck speed. Knut Jaeger expands production in China, Vietnam and Indonesia. Big Pack GmbH exports also increase in Europe, Korea and Japan. In China, Big Pack develops to become a leading company for high-quality backpacks. |  1996 |
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| 2001 <
A patent is registered for the first windproof and waterproof ventilation
system for outdoor clothing, "Active
AirCondition", and it is introduced to the market. Since January
2004 the inventor, Knut Jaeger, also issues product licenses for the system
to other manufacturers or brands. |
 2001 |
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| 2002 <
Big Pack is sold to the French group Lafuma SA. Knut Jaeger is Brand Group Manager responsible for the distribution and development of the Big Pack, Lafuma and Millet brands in Germany and Austria. During this time Knut Jaeger develops the Air Flex Control rucksack carrying system in partnership with engineers and designers. A patent application for the system is applied for in 2003. |
 2002 |
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| 2004 <
At the beginning of 2004, Knut Jaeger sets up his own consulting business.
His company Knut Jaeger, Marketing & Development assists European companies
in China and Asian companies in Europe. An office is opened in Shanghai
in January 2004 for this purpose. |
 2004 |
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2006 > Gemeinsam mit der Messe Friedichshafen (Deutschland) sowie chinesischen Partnern gründet Knut Jaeger die „Asia Outdoor“, in Nanjing. Die „Asia Outdoor“ ist die erste internationale Outdoor Messe in Asien und Partnermesse der „European Outdoor“ in Friedrichshafen. ( aktuell die größte Outdoormesse in Europa)
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